Start with the people — everything flows from understanding them
No real problem = no real business. Dig deep.
Describe the solution — what it does, how it works
Why us? Why now?
How do we reach customers and actually build this?
Rate each dimension 1-5, then make the call
How painful is this?
Big enough to matter?
Can we actually build this?
Defensible advantage?
Do we have what it takes?
Clear path to customers?
Aligns with our goals?
Right time for this?